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SUPPORTING LOCAL WITH CHAMPION GREEN

Claire • May 26, 2021

I was delighted to participate in this morning’s Champion Green webinar on the topic of consumer loyalty, along with Duncan Graham of Retail Excellence Ireland, Cormac Quinn of LoyalBe and Sven Spollen-Behrens of the Small Firms Association.


As our economy opens up again, it is critical for small businesses to find ways to generate and maintain consumer loyalty. Over the coming weeks people will have more choice than they’ve had for many months now about where they shop and which businesses they support. While we know most people are genuinely motivated to support local, we also know that this doesn’t always translate into action. We need to ‘nudge’ people along the path to supporting local on an ongoing basis.  Our research shows that tapping into local community spirit is one way to do this, as there is an underlying association in people’s minds between local community spirit and supporting local businesses. Sharing stories or images that represent positive spirit in the local community will prompt people in the right direction, as well as creating a feel-good factor. Our research revealed that when people reflect on community spirit in their local area, they feel proud, happy and inspired. They’re also significantly more likely to support local businesses.


If you’re a small business and you haven’t done so already, join the Champion Green movement at www.championgreen.ie where you will find a wealth of ideas, advice and practical support for local businesses. If you like the sound of a loyalty scheme that is simple and seamless to use whatever the size of your business, and cost-effective to implement, check out the loyalBe loyalty platform endorsed by Champion Green, at  www.loyalbe.io.  If you would like to learn more about ways to encourage people to support local, or learn more about behaviour generally, get in touch at: hello@behaviourwise.ie. We would be delighted to hear from you!

REFLECTING IRELAND - LIVES OF WOMEN IN IRELAND TODAY

07 Mar, 2024
The latest issue of PTSB Reflecting Ireland explores the lives of women in Ireland today. As we approach a historic referendum on March 8th, International Women's Day, we look at four aspects of women's lives in Ireland: financial wellbeing, home life, work life and lifestyle & sport. Themes that emerge include the need for women to take more control over their long-term financial planning, evidence that behavioural patterns in the home are changing, a strong desire for gender equality in work and sport, and the importance of female role models in working and sporting life.

REFLECTING IRELAND - 2024 OUTLOOK

02 Feb, 2024
The latest issue of PTSB Reflecting Ireland explores how people are feeling about 2024. It reveals that despite current challenges, almost three quarters of us feel Ireland is a good place to grow up and over half of us feel it is a good place to grow old. Our natural environment is what we appreciate most about living here. Our concerns, hopes and priorities are broadly similar to this time last year. Concerns about our healthcare system are top of mind, and most of us have an ambition to become fitter and healthier this year.  The most popular New Year Resolution for 2024 is to sort out our finances. We all want to feel in control of our finances, and as the high cost of living continues to bite, it has become a priority for most of us. We provide tips on how to get on top of your finances on www.ptsb.ie/blog

RECYCLE YOUR ELECTRIC WASTE, FOR FREE!

02 Feb, 2024
BehaviourWise is delighted to have supported the recently launched excellent campaign by DesignWorks Ireland to encourage people to recycle their WEEE (Waste Electrical & Electronic Equipment). The campaign is supported by Ireland's two WEEE compliance schemes, WEEE Ireland and ERP Ireland, the Regional Waste Management Planning Offices and the Department of the Environment, Climate and Communications. According to the Environmental Protection Agency, WEEE has become one of the fastest growing waste streams worldwide due to the unprecedented level of electronics being produced. It is also one of the most hazardous if not managed properly. From a behavioural point of view, we know that most of us have some old or broken electrical or electronic equipment lying around that we either forget about or don’t know what to do with. This campaign is all about reminding people that anything with a plug, battery or cable can be recycled, that it costs nothing and that it’s easy to do! It directs people to www.MyWaste.ie to find their nearest WEEE drop-off point.

REFLECTING IRELAND - SUSTAINABILITY

10 Nov, 2023
The latest edition of the PTSB Relfecting Ireland series shows we are concerned about climate change, but fear of increased costs gets in the way of us taking action to help address it. There has however been an increase in sustainable behaviours over the last two years ...

SECRETS OF A DELIVERY DRIVER

by RG373090 • 17 Oct, 2023
I was delighted to take part in the RTÉ documentary Secrets of a Delivery Driver , which aired last night on RTÉ 1. It provides a fascinating insight into the lives of people behind the deliveries we often take for granted in our day-to-day lives. Three key themes emerge ...

BEHAVIOURAL INSIGHTS TRAINING

by RG373090 • 13 Oct, 2023
BehaviourWise was delighted to host a Behavioural Insights Online Training Workshop on 23 rd September in partnership with Westminster Insight. The Workshop is CPD accredited, giving participants the opportunity to earn credits for ongoing learning. Participants rated it 5 out of 5 and shared some very positive feedback ...

THE LURE OF 'FREE CASH'

by RG373090 • 17 Aug, 2023
It was great to talk to Henry McKean of Newstalk for The Hard Shoulder yesterday about how people reacted to the Bank of Ireland ATM glitch on Tuesday evening ...

REFLECTING IRELAND - NEWS MEDIA & SOCIAL MEDIA HABITS

20 Jul, 2023
The latest issue of Permanent TSB’s Reflecting Ireland series, published this week, explores our behaviour when it comes to news media, the impact of news on our mood, our social media habits and the impact of social media on our wellbeing. Produced by Permanent TSB in partnership with Core Research and BehaviourWise, the findings reveal it is very important to us to stay well-informed and up to date, and that we trust traditional media channels (TV, radio, newspapers) most to provide news that is accurate, fair and balanced. Watching, listening to or reading the news can have a negative impact on our emotions, particularly for women, and this can lead to a disengagement from news media. The research also shows that for younger people, social media channels are a main source of news. In a digital world, the lines around what constitutes a news source are blurring. While younger people are more likely to keep informed through social media, they are also more likely to fact-check news items they come across. Time spent on social media is found to impact on our emotional state, with 1 in 3 users reporting a negative impact on their mental wellbeing, rising to 1 in 2 among young people.

REFLECTING IRELAND - WELLBEING TIPS

17 Apr, 2023
The latest issue of Permanent TSB’s Reflecting Ireland series shows that people in Ireland are increasingly choosing to make wellbeing a priority. Six out of ten put quality of life, including mental wellbeing and physical health, first.

REFLECTING IRELAND - CHANGING LIVES

12 Apr, 2023
I enjoyed being interviewed by Cormac O hEadhra on RTE radio 1 Drivetime about the latest edition of Permanent TSB's Reflecting Ireland series. This issue, entitled Changing Lives, focuses on how our lives have changed since the pandemic. It reveals how our priorities have shifted, and the changes we have made to how we live, work and socialise.
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