REFLECTING IRELAND - MANAGING OUR MONEY IN A DIGITAL WORLD
The latest issue of PTSB Reflecting Ireland, just published, focuses on how we manage our money in a digital world.
We have more options now than ever before when it comes to managing our money. It is evident that people see a clear role both for cash and digital banking services. Cash is the preferred option for informal occasions like tipping, giving children pocket money, or spending on a night out. Cash gives people a sense of control. It feels more ‘real’ than digital money, so we feel it more when we part with it. Where cash gives a sense of control, digital banking services give confidence. Three quarters (76%) say they feel more confident about managing their money as a result of using them. This is even higher for those under 35 at 83%.
The report also explores the role of AI in banking, experience of fraud, and sentiment on economy and life in Ireland. Key findings include:
- Almost three-quarters (72%) of people are concerned that the increased use of AI could lead to more sophisticated financial fraud
- When seeking guidance about financial products such as a mortgage, human support is up to six times more preferable than tech-led support
- The cost of living is still the most important issue for people (34%), followed by immigration (14%) and the price of housing (13%)




