BehaviourWise works with AKAS Audience Strategy to examine gender balance in international news media. This report is the second of two reports on the missing perspectives of women in the news commissioned by the Bill & Melinda Gates Foundation in support of UN Women’s Generation Equality Forum. The first of these, exploring the missing perspectives of women in the COVID-19 context, was published in September 2020 and has been referenced in circa 90 news articles from around 70 countries since launch. The latest report examines the level of gender balance in news reporting today as well as taking a long-term perspective on progress achieved to date and obstacles still to overcome. Countries in scope include UK, US, India, South Africa, Kenya, and Nigeria. BehaviourWise brought a behavioural science perspective to this important piece of work. Despite legislation promoting gender balance being in place in most countries for decades, and despite most people agreeing that it is an important principle, there is still evidence of male bias in news media both in organisational structure and news reporting. Why is it that intention is too often not matched by behaviour? BehaviourWise conducted an extensive literature review on the topic and highlighted best practice case studies where the principles of behavioural science have been applied to achieve greater gender balance. The result is a set of guiding principles to help news media organisations better address the perspectives of women and better serve the needs of their employees and audiences. The full report is available for download from the International Women’s Media Foundation website here: https://www.iwmf.org/missing-perspectives/